Are You Making It Harder for Your Customers to Say Yes? 🤔

Imagine you’re scrolling through Instagram, and you see an ad for this amazing product that will “change your business forever.” The ad is slick. It has great visuals, a catchy one-liner, maybe even a snazzy testimonial or two. You’re intrigued…so you click the link…and BAM—you're on a “Buy Now” page asking for your credit card. 🛑


What do you do? Probably click away faster than you can say, “That escalated quickly.” Why? Because, quite frankly, it’s like someone asked you to marry them on the first date. You’re still trying to figure out who they are, and suddenly they’re expecting a lifelong commitment. 💍

You’re Asking for a Leap That’s Just Too Big 🌉

Here’s where a lot of businesses stumble. You know your product is valuable—heck, you live and breathe it every day. But your potential customer? They’re barely getting to know you, yet you’re already asking them to dive in headfirst. That’s a huge leap for someone who just met you through a Google ad!

Think of it like this: Every customer journey is a bit of a courtship. If you skip the whole “getting to know each other” phase, you risk scaring people off. Sure, maybe they’re excited by the idea of what you’re offering, but they still need a way to test the waters. They need some hand-holding, a chance to learn why you’re their perfect match before you bring out the contract.

Offer a Bridge, Not a Leap 🌉

So, what’s the better approach here? Let’s go back to our first-date analogy. Imagine you had instead led them to a “Let’s Get Acquainted” webinar. This gives them a chance to learn more about you and ask questions. It’s relaxed, it’s no pressure—just a chance to get a feel for what you’re all about. And for those who make it through? They’re WAY more likely to say yes when it’s finally time to buy.

Or maybe you offer a free demo, so they can see the product in action without any strings attached. This lets them see exactly how it’ll make their life better without feeling like they’re making a huge decision off a one-click ad.

Build a Path, Not a Cliff 🏞️

The key here is to guide them through a clear, easy-to-follow path. Imagine you’re giving them stepping stones, leading them from “Hmm, this sounds interesting” to “Yes, I need this!” This might be through webinars, live demos, case studies, or free trials. Whatever it is, it has to make sense to them. Because when you build that path, the final “Buy Now” step feels a lot less like jumping off a cliff and more like stepping across the finish line. 🏁

Don’t Make Them Guess. Show Them the Way. 🧭

If you’re feeling stuck or unsure about how to do this, I totally get it—mapping out the right steps can feel overwhelming. But this is where the customer journey becomes your best friend. Take a look at the path you’re offering your customers and ask yourself if each step builds on the last, or if you’re accidentally tossing them into the deep end without a life jacket.

Building a successful customer journey isn’t about flashiness; it’s about building trust and showing your customers that, hey, you’re here for them, and you’ll guide them every step of the way. So, ask yourself: are you giving them the path they need, or the leap they’ll avoid? 😊