See What Happens When Clarity Meets Connection

When you simplify your message and elevate your client experience, growth gets a whole lot easier. See how other founders turned confusion into confidence — and browsers into buyers.

Mitra Martin

Founder, Inti Incubators

By the end of my short coaching program with Dani I learned to think in a whole new way — like an actual marketer! Looking at my old landing pages makes it obvious to me how much I've grown. Dani's deep understanding of underlying principles for small business marketing, along with her specific and precise feedback, examples, tools were incredibly valuable. And, she is a joyous, generous, and warm human being — a pleasure to work with.

Margarita Varaksa

Legal Tech Founder

Dani quickly understood the core of what we were building and helped us see strategic options we hadn’t considered. Her advice is grounded in real-world experience—not theory—making it not only actionable but also doable. She gave us the clarity and confidence to move forward, without overcomplicating things. If you’re building something meaningful and want to grow fast without compromising your values, Dani is the mentor you want in your corner.

Jennifer Simpson

Founder, Radiant Ripple Insights

Dani's Craft Your One-Liner Free Clarity Call was totally worth it! I tested the “You know how when…” story loop at an event on Friday. It got people leaning in immediately and even got the CEO hosting the event to say "I may need that sort of help in the future, what should I be looking out for...". So thank you for that framing!

Greg Weinstein

I had such a great session with Dani. She’s an expert in the StoryBrand framework, and her advice was incredibly helpful. She showed me how to frame our value proposition more clearly, especially on our landing page, but the tips really apply to all our messaging. I loved how simple and actionable her suggestions were—it’s exactly what I needed to hear. I highly recommend her to anyone who wants to make their messaging clearer and more impactful.

Ericka Schubert

Co-founder and Chief Strategy Officer at ChattyKathi

In only 4 meetings, Dani gave me all the information and guidance I needed to turn things around. She is an attentive, sympathetic listener, took the time to understand my goals, and provided the feedback and resources I needed to move forward. Since working with her, we have seen a 594% increase in our website’s engagement time and a 96% increase in visitors. I can’t wait to see where we go next!

Matt Perry

Founder, Senu AI

Dani was incredible, we worked through more in 30 minutes than I've seen in some 2 hour meetings. Information was direct the questions were pinpoint and we moved through everything I had. She was even willing to stay longer when we had a few final things to finish up.

Ari Bencuya

3X Founder

Dani was awesome. Within about 30 seconds she opened my eyes to some key mistakes I was making with copywriting, and then she spent the next 29.5 min dropping knowledge bombs left and right. She's a deep well of strategic know-how and hast the extensive hands-on experience that proves she practices what she preaches. On top of all of that, she sent over a wide variety of resources after the meeting to help me get to the next level. Thanks so much for everything! I look forward to speaking again soon!

Konrad Peters

Founder at AVERIO

Dani's experience with sales and marketing helped me a lot! She went well beyond my desired outcome of this session. She quickly identified specific improvements and came up with great actionable steps. Also, Dani just has a great energy and it was a very motivating session!

Alex Olivero

Co-Founder & Managing Partner at Curio Digital

Dani was an absolute pleasure to speak with. She provided actionable advice tailored to my specific challenges and shared many valuable resources after our call. Her expertise and thoughtful approach left a lasting impression, and I will certainly be planning a follow-up call. I would highly recommend Dani if you are looking for a mentor who can help you foster a customer-first culture, craft effective onboarding experiences, and develop strategies for sustainable, organic growth. Her wealth of experience as a SaaS founder and her proven track record make her an invaluable resource for any founder looking to scale their business and achieve meaningful results.

Guy Chiswick

B2B Tech Growth Expert

Dani gave me lots of ideas to help me optimize my outbound sequences and took the time to review my website and see where else there might be blockages. If you want help with your outbound lead generation then you should speak to Dani!

Dr. Liz Bapasola

Liz Bapasola and Associates

Dani has helped me grow my business so much in just a few months of coaching and I'm also finding a new community in the groups which addresses the loneliness that comes from working all day by yourself as a small business owner. It's my best year in revenue and it's only March!

Karen Kossow

Karen Kossow Copywriting

One of the best business decisions I ever made!!! Dani Whitestone is a FABULOUS Mastermind facilitator and I made a significant amount of progress (and revenue!) since I joined! 

Jörg Leute

Co-Founder at itdesign GmbH

Dani is such a friendly PLUS business savvy person. We were talking about outbound email marketing on which she provided great knowledge, insight and advise. Thank you very much!

Valeri Louissaint

Founder, The EMPRINT

Dani is an AMAZING human being. She looks outside of herself and really considers the person she's talking to. I can tell immediately she was genuine and ended up being a great help to me by branching me out to things that could help me in my journey. Highly recommended mentor!

Sarah Cook

Founder of College Bound, Career Ready

Working as a solopreneur, challenges are a part of the territory. Dani’s coaching has helped me to feel confidently equipped to strategically navigate business operations geared toward efficiency and scale. Dani’s expertise has provided invaluable support, from software automation to business networking to functional day-to-day operations. I consistently leave our meetings feeling motivated, encouraged, and with action-oriented tangible support. I cannot say enough wonderful things about Dani’s approach to creating a strong business mindset, and I unequivocally recommend her coaching services! 

Devin Overman

Founder at Banter English

I came to Dani with a series of questions that have a lot of complications and roundabout ways of approaching business that are not immediately obvious. The threads of thoughts in my head were definitely knotted, but Dani was incredibly patient and enthusiastic about helping me sort through them. She addressed my concerns (and even validated some of my problems!) and gave me some really clear and actionable steps to try out. I'll definitely be booking another call once I do my "homework" (haha!).

Kritika Jalan

Founder, Supl.ai Analytics

It was refreshing to talk with Dani. She gave a great framework to work with when writing cold emails. Her input gave me confidence and set me up for sending out my first campaign. Highly recommended.

Syd Smoot

Sales Manager at ChattyKathi

Dani is beyond helpful and was great to talk to! I fully enjoyed our conversation and I came away with a different perspective and newfound insight! Dani is a mentor that has years of experience and is thoughtful in her feedback. I would love to continue to meet with Dani and would recommend others to meet with her as well!

John Tucker

WebsiteFounder at Concierge

Dani is wonderful! Patient, thoughtful, and friendly. We had a fun chat and I'd recommend Dani to early-stage founders looking for advice on reducing friction in their funnel.

Cindy Ella

Cindy Ella Marketing

Dani really cares about her mentees. We broke down my enormous 'I don't want to' list into bite-size pieces which was very helpful and encouraging. She is warm and curious and I really appreciated her time and expertise to help me to the next step.

Amy Flores-Young

Tiggerific Travels, LLC

I have been working in business growth a group with Dani for over 2 months. In that short time, with her motivation and support, I have grown my business, even during Covid lockdown. Dani shares her positive energy so openly, you can't help but get excited and take action. She is not only an impeccable source of business/networking/building expertise but she is ALWAYS continuing her learning. 

Lindsay Neeson

Growth Marketing Manager, SEO at Mixpanel

Dani was very helpful with mindset coaching. We went through problems, solutions, and tools to create a better mindset proactively.

Rebecca Kiszka

Northern Isles Jewelry

Danielle is not only a positive powerhouse, but her business skills are also an inspiration as well. Perhaps it is that endless supply of energy coupled with a hunger for knowledge and growth that makes her such a successful business owner and entrepreneur. I had a wonderful opportunity to sit with her, one on
one, and discuss a business plan I had. Breaking it down into its simplest form, Dani was able to help me address my concerns and wishes and then offer me avenues she knew of to bring my idea to fruition. Danielle is a beacon of light and anyone in her ray
will surely be better for it!

Ericka Schubert

Co-founder and Chief Strategy Officer at ChattyKathi

Dani is an absolute delight! I had a blast talking with her - she listens attentively and immediately put me at ease. Her insights helped me better understand a customer's journey through our website and identify new opportunities for improvement. She also offered terrific suggestions on other resources I could explore further. I look forward to connecting with her again! Highly recommend.

Rushauna Beckles

Served with Creativity

Dani is amaze balls!!! 
You need her eyes and expertise on your business!

Nicole Tadgell

Nicole Tadgell Illustration

Dani is amazing to work with! 
She's professional, knowledgeable, enthusiastic, and motivating. 

Susan Finn

Rise Above Noise

I would recommend working with Dani any day of the week!

Splendid Uchechukwu

Founder, GrowthXSplendid

I don't even know how to describe the session with words! Thank you so much Dani, Thank you!

Tes Macpherson

Co-Founder at PlanSocial (UK)

I absolutely loved my conversation with Dani! She was incredibly giving of her time and really tuned into the problems I was facing in getting more engagement from my Facebook group members. Dani had some great actionable advice for me, which I will be putting into place right away!

Ericka Schubert

Co-founder and Chief Strategy Officer at ChattyKathi

I continue to love working with Dani! Every time we talk, she makes it abundantly clear that she is invested in me and my company's success. She listens intently, asks helpful questions, and guides the conversation to both accomplish the goals I had set and push me to think even bigger. Cannot recommend highly enough!

April Small

Odonata Artistic Services

"Prior to working with Dani, I had been in business for over 6 years but I was lacking certain pieces. I highly recommend her coaching to any woman who is struggling to grow her business. 
Working with Dani is a game-changer."

Flo Kirley

VP Operations at GuardLab

I spoke with Dani on more than one occasion. Connecting with Dani is like talking to an old friend. She has gentleness and good advice, and is incredibly experienced and well rounded and she has good resources to share. Highly recommend her!

Karen Kossow

Karen Kossow Copywriting

Before I started working with Dani, I was really struggling to connect with my ideal clients and to find a tribe of businesswomen who were looking for my services.

Working with Dani has made me feel amazing. She's one of those rare business owners that downplays her success. She will never tell you herself how successful she has been and how amazing she is, connecting people with the resources they need to improve their businesses and their lives. Um, she's so humble and I've just been blown away every time we get off the call.

Rori Coakley

Entrepreneur and Speaker

Despite facing a number of challenges throughout her journey, Dani overcame all the odds and went on to start a successful, prosperous business. She is an example of how through sheer dedication, perseverance, and hard work, you can create the intentional and purposeful life you desire, regardless of your background and societal expectations. It is important to surround yourself with large-minded people who will stretch you beyond your current boundaries. She serves as a daily inspiration to me.

Lisa Dahl

Lisa Dahl Wellness

Dani’s Women’s Small Business Community is a wonderful space for the beginner female entrepreneur.  Dani shares her business expertise, personal experience, warmth, and honesty on all topics to support your business’s growth. Dani will go out of her way to spotlight, support, and promote your business to help you receive the needed recognition for growth. WSBLN is all about smart with heart!

Cristin Sabatino

True Mouthguards

Thank you for taking time out of your busy schedule to answer some questions that I had about my direction and future goals for my business. Speaking with you was very refreshing and truly uplifting.

Karan Singh

Marketing Specialist

Dani was really supportive and encouraging. She went through my entire email outreach strategy and many useful suggestions. She also shared multiple resources with me to improve my email copywriting. Thanks a lot, Dani. Looking forward to more such calls.

Jeff Biberdorf

Director of Sales at Fontus Blue

Dani came with fresh, great ideas for the challenges I brought to our conversation. She was fun to chat with, and you can tell has a passion for helping others. Thank you for the great recommendations and looking forward to chatting again!

Brooks Golden

Co-Founder & CMO at Wealth Investors Club

It was great speaking with Dani! My only regret was not booking a longer call - we had so much to talk about. She has a ton of experience as an entrepreneur in marketing and bootstrapping a company. I was surprised to find she's had plenty of practice dealing with business partners, and she even broke done the work dynamics and personality types that play well with each other. I feel like I only scratched the surface of what she has to offer and will definitely connect with her again!

Jeff Mort

Founder, Love Energy Wellness

Since 2016, Dani has been my guide in all the right directions for subjects such as entrepreneurship & mindset. Her positivity and enthusiasm are contagious and her step-by-step approach is tailored to the goals I want to achieve. 
Thank you Dani for all your help!

Dennis McCurdy

Owner, McCurdy Group

Dani is a dynamic person and businesswoman, she has honed her talents and skills over many years. Dani is energic, knowledgeable, and knows what it takes to succeed and she isn't afraid to do it and show others how. Anyone who wants to
succeed would benefit from working with her.

Akhil Kiran

Entrepreneur

Lovely to chat, felt like talking to a friend; which is exactly what I was looking for!

Dilip Adityan

Founder at K2 Corp

Great session. The session provided experience with pitching to customers on business value.

Cristian Frunze

Founder at Smart Curs & Ken

Dani was super helpful in discovering my business opportunities. She asked all of the right questions and gave me a clear and simple path of moving toward higher profits and growth for my brand, in less time. Thank you, Dani!

Konrad Yerba

Absolutely fantastic conversation with Dani. Why? First, she knows how to step back, ask questions, and listen. As the adage goes, "Prescription without diagnosis is malpractice". Also, she's a super warm person who can subtly point you in the right direction. If you need to offload some of your internal dialogue and have someone help you gain a better perspective, look no further than Dani :-)

Alana Benito

CEO, Co-Founder at VidaEats

Dani offered me exactly what I needed: a listening ear and experienced advice. Thanks again!

Sam Howard

Conversion Copywriter for B2B SaaS

I was looking for help with figuring out the next best step for my business, and Dani helped me achieve just that - thank you!

Deepak P

CEO at Legistracker

Dani is amazing! She patiently listened to the business needs and gave great feedback and insights. Highly recommend her!!

Steve Arrigenna

Co Founder - Compás Mediterráneo

Had a great first session with Dani. She asked a lot of questions and I feel she was able to get a good understanding my situation and the challenges I'm facing. She has been through many of the same things, and was able to validate my instincts are generally correct in terms of what to do. Next up is how to do it, but thirty minutes goes by fast, so we're going to have another call to work on an action plan. Looking forward to it!

Gersende Guelton

Dani is a great Mentor, I really enjoyed my session with her. She asks the right questions and gives great advice! I highly recommend booking a session with her if you work in Sales or Marketing!

Konrad Peters

Founder at AVERIO

Dani was great! She provided really valuable feedback for both business-case and messaging. Also I appreciate her extremely motivating energy!

Mancy Thurston

Founder at Justbanter.ai

Dani is such a calming presence. I was a stress ball going into the session and her insights really helped. She's very friendly and approachable and just made me feel supported in my entrepreneurial journey. I recommend booking some time with her!

Cameron Harati

Chief Strategy Officer at Cleverly

Another great session with Dani! Even if I have an issue that she has not personally dealt with, the way she approaches problems and problem solving has been incredibly helpful to me. Looking forward to my next call with her already!

Ari Siegel

CEO at History By Mail

Dani was extremely helpful! She introduced me to the Storybrand framework, which has significantly overhauled our marketing and communication in just a few short days. Thanks!

Louie Pascua

Sr Technical Program Manager @ Warner Music Group

Dani was a gem. She was very knowledgable, kind, and honest.

Mona Mors

Founder at DeaDos Shoes

It was a relief to have this call with Dani, who acted as a sounding board for a tactics and my perceived struggles and insecurities. Sometimes you just need a perspective to help get over doubts and move forward. Dani helped be identify where my doubts come from and what is needed to make the following decisions with confidence. I am not the type to take large risks, and that's ok!

Rachel Forsythe

Senior Director of Marketing & Brand Strategy at Boutique by the Box

Absolutely loved getting to know Dani and getting her viewpoint about marketing and psychology. She helped me unlock a new viewpoint for our customer base that will definitely change how we approach things.

Susan Liu

Founder at Gabby

Dani was delightful to work with, she was kind and friendly in her approach. In one session she helped me unravel a lot of the thinking on how to refocus my idea related to pain points my target customers were experiencing. This focus has helped reshape my structuring of my content idea and landing page efforts.

Akambi Fagbohoun

Founder at Speedwapp

Dany is a very dynamic and cheerful person. She immediately puts you at ease from the start. On the marketing side, she provided me with a lot of advice on how to formulate my advertisements so that the audience can relate to them. She also shared some interesting resources that I'm eager to explore.

Evgeny Dmitriev

Founder at iflock

It was a pleasure talking to Dani! She took time to understand what was my sticking point with my email outreach, and we dived into the actual campaigns I have. So we had a very hands-on session. As a result, her feedback was on point and actionable, as she could get her points across on the actual examples and not only on high-level theory. She went above and beyond, sending me additional resources after the session to help me learn about the topic. Additionally, she was very supportive and kind during the session, creating an environment where it was easy to discuss problems and receive feedback. I strongly recommend taking a session with her if you’re struggling with any areas of her expertise!

Daniil Kopilevych

SaaS Growth Marketer

Very useful call with Dani on sales strategies. She's also sent me a bunch of resources after the call which I'll check out. Thanks Dani!

Aditya Kujal

Growth Product Designer at Oto Health

There are some conversations that stay with you forever, and this was certainly one of them. Dani was instrumental in guiding me from a state of going in circles to one of confidence, certainty, and motivation. Her extensive experience in business and entrepreneurship was incredibly insightful. She was adept at asking the right questions and encouraging me to consider my future direction and my goals in a new light. If you're seeking coaching or mentorship, Dani is an exceptional person to talk to. Thank you, Dani.

Kyan Lynch

CEO & Co-founder at ALOE Digital Solutions

We got a lot out of our conversation with Dani. She was very generous with her time and experience. We reviewed our SaaS landing page and Dani gave us some actionable advice that we've already acted on.

Katya De Freedericksz

Growth Marketing Consultant | Founder

Dani was both friendly and warm during our session, generously sharing her experiences with her consulting business—what worked and what didn't. She also provided a valuable resource on building a coaching business, and a link to a women's community. Thank you, Dani, for your time and insights!

Marie Zamecnikova

Business Coach at Innovatology

Dani was super knowledgeable about sales and she let me speak about my challenges to better understand what I need. She was also super responsive and friendly!

Cameron Harati

Chief Strategy Officer at Cleverly

Had a great call with Dani and am booking my next one now! She is very attentive and listens well and even though I am a rambler and did too much talking in our one call, I still came out of it with a good thought/suggestion to work on.

Rowida

CEO at AQT

Very helpful session with Dani. Gained valuable insights into marketing strategies.

Ericka Schubert

Co-founder and Chief Strategy Officer at ChattyKathi

I’ve been working with Dani for several months now, and I can’t emphasize enough what a tremendous help she has been to me and to my company. When we first connected, I was struggling to find direction on my company’s marketing, website, and overall brand. We didn’t have a clear way to explain our product and our materials were muddled.

Stefan Secker

Head of Growth Marketing

Great session with Dani, who gave me some good book recommendations related to my challenge.

Andrew

Co-Founder/ CEO at TechRescue Llc

Dani is a game-changer! Her advice was spot on, and with just a few simple tweaks she recommended, we’re already seeing real results. Her approach is clear, practical, and incredibly effective. Highly recommend working with her if you’re looking for smart strategies that deliver!

Elisavet Maniou

Content/Growth Marketer at GrowthMentor

I had an amazing session with Dani! She is incredibly friendly and approachable, which made it easy for me to open up about my challenges. Dani provided practical tips and actionable strategies to handle difficult customer service situations. She also shared fantastic resources that I can start using right away to improve my approach. Highly recommend!

Nasib Ahmed

Founder and CEO at Quantigo AI

I had a great call with Dani. She provided clear, practical marketing advice tailored to my business needs. Her insights were valuable and easy to apply, leaving me with fresh ideas and strategies. I highly recommend her!

Kate Lally Kusz

Life Coach at Kate Lally Coaching

Dani helped me create an intro that succinctly describes what I do and who I help. I had no idea how much that lack of clarity was holding me back. Highly recommend your Dani on Demand sessions for this level of support. Thank you!

Pablo Castro

CEO at Castro 1936

Dani is an exceptional mentor! She quickly understood the challenges in structuring my WhatsApp-driven sales team and provided clear, actionable strategies to improve training, role definitions, and KPIs. Her insights were not only practical but also tailored to my business needs. I left our session with a concrete plan and a renewed sense of direction. Highly recommend her to anyone looking to optimize sales processes and team management!

Joel Patrizio

Co-Founder at GoalsWon

I had an opportunity to share with Dani my initial rough ideas on how to approach sales, and she helped me define a short-term plan to get things going. Exactly what I wanted! Dani was insightful and supportive. Plus it was a fun call. Looking forward to our next one!

Donna Milgram

Executive Director at National Institute for Women in Trades, Technology & Science

Dani helped me take my idea for a new business and flesh it out using the story brand network in less than an hour. I also got in touch with the part of the services I wanted to focus on the most. She is delightful to work with - I highly recommend her.

Alinnka Mareus

Alinnka Digital Consultant

She’s very amazing. Willing to help. I love her.

Gav E

CEO at Ocuuli

My session with Dani was very helpful, I learned a lot about startup sales strategy!

Fabian Lindner

CEO at ezyClients

I had a great session with Dani. She shared valuable insights from her experience as a founder at TurboLaw, which gave me fresh inspiration for approaching sales and experimenting with our go-to-market strategy. I especially appreciated her passionate and energetic approach, it made the session both engaging and motivating.

Lakshmi Harikumar

Growth Marketing Leader for B2B SaaS

Dani had a wealth of knowledge to share. She shared some excellent perspectives about how bootstrapped SaaS founders set up their GTM processes. Very grateful for her perspectives!

Zoran

CEO at Warlander

Everything was great, Dani is a great listener, she helped me sort things out with my outbound funnel planning. I feel great after the session and would like to schedule another call for the follow-up to refine outbound messages. Also got recommendations for some good books. Thanks Dani!

Ram Chaitanya

Founder @ Ecowiser

Dani gave excellent insights and resources for us to improve our outreach campaigns. Would highly recommend talking to her.

Grayson Griffin

Founder at Grow Legal Ai

Dani was so welcoming and made me feel more confident being in the beginning stage of my venture. She provided valuable insight through empathy and experience. I believe that she is helping me get on the right track and I look forward to having the privilege of working with her on my growth journey.

Zishan Iqbal

CEO & Founder at InterWiz

I had an excellent session with Dani. She’s truly an expert in sales, and the depth of her knowledge was evident throughout the conversation. She shared several valuable insights on how I can improve my demo sessions from structuring the flow more effectively to communicating the value more clearly. Her feedback was practical, actionable, and tailored to my situation. I’m grateful for her time and guidance.

Molin

Founder, Adorn Croft

I had a great session with Dani. She was an excellent listener who not only validated my hypothesis and alleviated my concerns but also provided actionable resources to connect with others in my industry. Highly recommended!