The Fastest Way to Lose Money in Your Business: Pumping Leads into a Broken Customer Journey

Let’s talk about the quickest way to burn through your hard-earned cash as a business owner: spending a fortune to get a ton of leads, only to pour them into a broken customer journey. It’s like trying to fill a leaky bucket—no matter how much you pour in, the water (or in this case, your potential customers) just keeps slipping away.

🚨 Don’t Do This 🚨

Imagine this: You invest heavily in marketing, generating thousands of leads. You're feeling great because your efforts are driving traffic like never before. But… before those leads even get a chance to see how incredible your product or service is, they hit bumps, confusion, or unnecessary steps in your customer journey—and they’re gone. Just like that. You've paid for leads that disappear, and you're left wondering why the return on your investment isn't adding up.

💸 The Fix: Don’t Lose Money, Fix the Journey First 💸

Instead of throwing more money at lead generation, take a step back and look at your customer journey. Is it smooth? Does it guide people effortlessly from interest to purchase? Or does it frustrate them with unnecessary steps, slow response times, or confusing calls to action? Even the smallest hiccup can make people click away before they get a real sense of how amazing you are.

But Wait… “My Customer Journey Is Fantastic!”

This is where a lot of business owners get stuck. They think their customer journey is flawless—until they take the time to actually test it. I’ve lost count of how many times I’ve gone in to check a process and found broken links, unclear instructions, or worse—hurdles that require the customer to figure things out on their own just to make a purchase.

Here’s what I often find during a test run:

• Broken links on key pages (like product descriptions or checkout pages)—a potential customer clicks and… nothing happens. That’s a guaranteed lost sale.
  
  

• Confusing language that sounds clear to you but leaves customers scratching their heads. If your messaging isn’t simple and direct, people won’t take the time to figure it out.
  
  

• Overcomplicated forms that ask for too much information. You want them to buy something, not fill out a survey! Long or irrelevant forms make people click away.
  
  

• Too many steps to complete the purchase—do customers have to jump through multiple pages or re-enter information they’ve already provided? Each extra step adds friction.
  
  

• Lack of clear calls to action—if you don’t make it obvious what they should do next, some customers will give up before completing their purchase. Don't assume they'll figure it out on their own.
  
  

• Slow page loads—in today’s world, people expect things instantly. If your site takes too long to load or your checkout page drags, you're losing customers before they can even see the "buy now" button.
  
  

• Mobile-unfriendly design—since most people shop from their phones these days, your customer journey needs to be seamless on mobile. If it's hard to navigate, zoom in, or click through, you’ll lose customers who don’t have the patience to wrestle with your site.
  
  
  

🛠️ Why Fixing the Journey Matters 🛠️

When you take the time to fix your customer journey, you stop those leaks. You make sure potential customers stay with you long enough to realize the value you bring. They don’t leave frustrated—they engage, convert, and stick around. Every step matters, from the first time they hear about you to the final purchase. If something’s off, you’re leaving money on the table.

Pro tip: Before launching your next big marketing campaign, make sure your customer journey is solid. It’s easier to convert the leads you already have than to constantly hunt for new ones, especially when those new ones are just going to fall through the cracks of a broken system.

💡 Keep More of Your Hard-Earned Cash 💡

By fixing your customer journey first, you’ll make the most of every lead. You’ll keep people in your world long enough to show them why you’re awesome. And guess what? That means more money in your pocket and fewer sleepless nights wondering why all your marketing dollars aren't translating into sales.

So, before you pour another dollar into lead generation, ask yourself: Is my customer journey ready to handle those leads? If not, you’re just throwing money away—and I know you’d rather keep more of it. 😊