The Unreasonable Hospitality Mastermind is a 6-week live program for service-based business owners who want more referrals, stronger retention, and a business that grows through relationships — not more marketing.
Your clients are happy — but referrals are inconsistent.
Projects end without naturally leading to more work.
You’re still working too hard to bring in new business.
That’s not a marketing problem.
It’s a customer-experience problem.
Right now, the experience your clients have is costing you
revenue and word-of-mouth growth.
Service is what you do.
Hospitality is how you make people feel.
Unreasonable Hospitality isn’t about grand gestures or perfection.
It’s about intentionally elevating the moments your competitors overlook — and doing it in a way that feels human, practical, and sustainable.
When hospitality is systemized:
Customers become raving fans
Teams feel proud of their work
Your business gains a lasting edge
What a spontaneous $2 hot dog can teach service-based owners about creating experiences that clients talk about, return for, and refer.
Referrals start happening without being forced
Clients stay longer and expand their work
You stop relying on more marketing to grow
That’s the competitive advantage.
Real experiences from business owners applying this work in thoughtful, practical ways.
Founder, Kathleen Lawson Consulting
“Working through my customer journey using this framework helped me take a hard, honest look at how clients experience my business. It clarified where to elevate key moments and pushed me to grow as a business owner.”
Financial Planner, McCurdy & Andrew Investments
“Understanding the difference between service and hospitality completely changed how I think about my business. Small, intentional changes immediately improved how clients felt — even before our meetings began.”
McCurdy Group
“This work helped me see how many small moments actually shape the customer experience. Simple changes in how we greet and engage people made every interaction feel more human — and more meaningful.”
I’m a certified Unreasonable Hospitality coach, and I help service-based business owners turn the clients they already have into their most reliable source of referrals and new revenue by designing a customer experience that’s intentional, repeatable, and true to who they are.
This mastermind is a guided, real-time application of the official Unreasonable Hospitality framework inside your business so you don’t just learn it, you implement it in a way that fits how you naturally work and lead.
Over six weeks, we walk through the Unreasonable Hospitality framework together — step by step — in a small, guided group.
You’ll learn how to:
Look honestly at your customer journey
Identify moments that are working — and ones that are quietly costing you
Recognize recurring moments that matter most
Create clear hospitality rules
(When “X” happens, we “Y”)
Make hospitality repeatable, sustainable, and real
This is a guided, collaborative experience — not a course you disappear into, and not a performance-based group.